AI-SEO CONTENT · BRAND & MARKETING SERVICES · FREELANCE ENGAGEMENT
Content Audit and Rebuild for Ohh My Brand
CLIENT: OHH MY BRAND
60
POSTS REMOVED
150+
OPTIMIZED PIECES PUBLISHED
01
The Challenge
Ohh My Brand's blog had grown faster than its quality control. Scraped and non-performing posts sat next to strong ones, dragging down domain quality and wasting crawl attention.
02
The Approach
Audit every post against performance data and originality, decide keep, improve or remove for each one, and replace what was removed with content planned around real search intent and the brand's own voice.
03
The Execution
Identified 60 scraped or non-performing posts and took them down. Planned and published 150+ optimized replacement pieces through a repeatable pipeline: brief intake, SERP-aware outlines, drafting in a defined voice, and editorial QA.
04
The Results
A cleaner domain with no scraped content, 150+ optimized pieces in place of the 60 removed, and a production pipeline the internal team can keep running.
STACK & TOOLS
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